The first 30 days
Week 1 — Signal begins
I study the product the way a new user would. Then I sit with the team and walk through the parts I can’t see from the outside. Access to your tools and existing materials happens here — Figma, Linear, your production app, Slack history if it helps, anything that explains the current state of the work.
Week 2 — the shared vision document
By the end of week two, you have a written document — either a Figma board or a short deck — that proves I’ve understood your business. It names the gaps between what the product is and how it comes across, sorts them by impact, and proposes the order to fix them.
Nothing else gets designed until both sides agree on this. It’s the check that we’re building the right thing. If the document doesn’t land, we adjust before any redesign work starts — better to spend an extra week here than three weeks fixing the wrong thing.
Weeks 3–4 — Form starts
The highest-impact area on the list gets redesigned first. Whatever that is for your business: the homepage, the onboarding, the screens where users drop off, the brand inconsistencies costing you trust on investor decks. Iterations come back as Loom walkthroughs you can review when it suits you. Feedback can be a single message; it doesn’t need to be a meeting.
The ongoing rhythm
What a typical week looks like
- Monday — written update on what shipped last week, what’s next, and any decisions that need your input.
- Mid-week — design work flowing into Figma, with Loom walkthroughs as new things become reviewable. You respond when you can.
- Friday — whatever’s ready ships. Whatever isn’t carries into next week.
- Calls — only when a real conversation will move something forward faster than written exchange. Most weeks have zero or one.
How decisions get made
Most design decisions get made by me, not by committee. That’s the point of having a senior designer embedded — you’re paying for judgement, not facilitation.
Some decisions are yours alone — pricing, positioning, anything that commits the business in a specific direction. I’ll surface those with a recommendation and the reasoning behind it. You decide.
For everything in between, the principle is: I’ll tell you when something isn’t working, and I’ll show you the work as it happens, but I won’t put every decision through approval. That’s how speed compounds.
Communication
- Slack for ongoing conversation. Direct messages, not a shared channel where things get lost.
- Loom for walkthroughs. New work gets a 3-minute video so you can see the thinking, not just the artefact.
- Figma for the design files. You have viewer access on every project, always.
- Email for anything that needs to be on the record.
- Calls when text won’t do the job.
What you provide, what I bring
What you provide
- Access to your product, brand assets, and any internal documentation that helps me understand the business.
- One named contact who can make decisions when one needs making.
- Honest feedback on the work, when you have time.
- The same rate, every month.
What I bring
- Strategic design across brand, product, and website — whatever the priority is that month.
- 15 years of context across the UK, Australia, and Southeast Asia.
- Direct conversation. No account managers, no project managers, no producers.
- Same-week turnaround as the standard. Anything genuinely urgent moves up.
- A design partner who’ll tell you when something isn’t working — even if it’s yours.
Time, capacity, scope
How much time you get
I don’t track hours. I work on whatever matters most until it’s done. With a maximum of three clients at a time, you’re getting real focus — not a slice of someone spread across ten accounts.
How long most clients stay
Most stay 3–12 months. Some much longer — ProblemShared is over three years. The longer we work together, the better the work gets. That’s not a sales line; that’s the whole reason the model exists.
Pause or cancel
Month to month. No lock-in, no exit fees. If you need to pause, just say so. The point of cancel-anytime isn’t that you’ll cancel; it’s that you don’t need a contract to keep me motivated.
Timezones
I’m based in Thailand (GMT+7). Most communication happens through Slack and Loom — no need to line up calendars. Most clients prefer the async cadence; the few-hour overlap with UK or Europe is enough for the calls that genuinely need to happen.
For US Pacific, the overlap is small but workable. East Coast US, UK, and Australia are all comfortable. If you’re looking for a designer available in real-time across a 9-to-5 in your timezone, this isn’t that — and that’s a feature, not a bug.
What happens after the intro call
We talk for 30 minutes. I learn enough about your situation to know whether I can be useful. You learn enough about how I work to know whether it’s a fit.
If it’s a fit, we can start the same week. No lengthy proposals, no SOWs, no paperwork. Just a conversation and a decision.